The New York Times have launched a new way to read its articles online.
The New York Times Skimmer readers can choose from seven different layouts, of which most are based on a grid-based design or ranked according to the recommendations of the New York Times’ editorial team.
We are big fans already and look forward to seeing other publications follow suit…
“On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will click through to read more. (As opposed to leaving.)”
“One of the biggest things that I hear when I talk to brands is ’social gamers are moms. They’re middle-aged moms’, but actually, this is not the case. Each of the games or the worlds that you’re in have very specific audiences that you wouldn’t necessarily see unless you dug a little bit deeper.”
