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We’ve been hearing from people in the magazine world about their increasing need for a digital business and marketing strategy which often – in the end - outweighs the print side of things in terms of workload and maintenance.
As it’s London Fashion Week, we decided to have a chat to one of the bloggers at the forefront covering this event, Amelia Gregory – creator of Amelia’s Magazine - about the changes she and her business have undergone since the launch of Amelia’s Magazine, to the making of www.ameliasmagazine.com.
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Everyone has a camera and most of us know how to use it. Photography is no longer exclusive to those who’ve invested time and money; photography belongs to everyone and is used, applied and appreciated in a multitude of formats. We’ve looked at some of the trends in mainstream photography this year so far…
On the digital front, we’ve witnessed the growth of apps such as Hipstamatic for the iPhone and Vignette for Android, which have infiltrated social networks and image sharing sites alike. On the analogue side, we’ve seen the rise of the Impossible Project, Lomography and the return of Polaroid.
We asked two photographers to discuss the popular app, Hipstamatic:
who works mainly within the digital medium and is thrilled by the prospects and developments in technology.
who shoots almost exclusively on expired Polaroid and is interested in the pure and uncompromising images created with instant film.
The two talked it out over the course of 48 hours on Google Wave. We’ve had a go at editing their conversation to present to you a condensed version of their heated debate in which no one really managed to convince the other and the conversation went from phone apps and technology to art, education and vinyl but where Christa argues for the use of Hipstamatic and digital imagery as another valid form of expression and art, and where Rhiannon defends the original methodologies and the use of film that is threatened by extinction due to the prevalence of digital…
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