We had a chat with the founder of Information Architects (iA), Christoph Lüscher, about iA and their work methodology.
Tell us a bit about Information Architects. What were your motivations for setting up the business?
As the founder of iA Zurich, I can only speak for myself. Founding my own company was, among many other things, my way to escape from the big companies I was working for before. Large corporate structures very often prevent you from getting things done. While we are still confronted with these structures in our projects, there is now a significantly larger amount of our visions actually making it to the end user. AND, in an agency, there’s always a new project on the horizon.

