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WIRED on iPad: Just like a Paper Tiger…

Posted on September 5, 2010
by designbeckons

“Yes, multi-columns look classy-classic but so do heavy black rotary telephones. In practice, multi column article pages are as useful as heavy dial disc cellphones. At half of the size and half of the resolution of a printed page, that is, at one quarter of the granularity of a printed page you have to change your game. Columns for iPad article pages don’t work”

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The frontpage structure of corporate blogs

Posted on August 9, 2010
by designbeckons

“On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will click through to read more. (As opposed to leaving.)”

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Social Gaming quote from Carree Syrek

Posted on June 28, 2010
by designbeckons

“One of the biggest things that I hear when I talk to brands is ’social gamers are moms. They’re middle-aged moms’, but actually, this is not the case. Each of the games or the worlds that you’re in have very specific audiences that you wouldn’t necessarily see unless you dug a little bit deeper.”

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