As part of the French facet of Intel’s global ‘Sponsors of Tomorrow’ campaign, Intel wanted to connect with French creatives and youth. ‘Créateurs du Futur’ was thus conceived, a series of video interviews with key figures in the French music and creative industries that culminated in two incredibly successful events.
We worked with Intel, OMD, VBS.tv and Army of Design to create a site that allowed for easy access and sharing of the interviews, full flash metrics, custom video integration and promotion of the events with user sign-ups, all within an incredibly short space of time.
The website and the campaign were an absolute success. With an incredibly low bounce rate, the site functioned to capture attention and retain visitors. The ease of social sharing resulted in over 1/5 of visits arriving from external sites (with Facebook as the main source), a significant amount considering the cost of traditional banner advertising. This combined with almost half a million pageviews has resulted in another collaboration with Vice and Intel, The Creators Project, a new network dedicated to the celebration of creativity and culture across media around the world featuring artists such as Peaches, Diplo, Mark Ronson and more.