Cancer Research UK – Race for Life

We’ve recently created a facebook application for CRUK – Race for Life, where facebook users can compete against each other to create the longest chain of friends and win prizes.

The application uses a variety of social engagement features, thoroughly utilising the facebook graph API, to connect with their active community of facebook users and provide the best possible opportunity for campaign traction. There are currently 15,000+ active users of the application, a fantastic result! The campaign still has another month to run, so hopefully it will continue to grow.

Check it out and support the cause.