Name Necklace Facebook Application for Tatty Devine

We recently built an interactive name necklace picker facebook application for the lovely girls at Tatty Devine.

The picker, which was integrated as a facebook application and with their existing Tatty Devine website, allows customers to create customised name necklaces: choosing the text, font, colour, texture, chain colour, size and charms that make up their own bespoke necklace—a step-laden and otherwise dull task—in a visually enriching and seamless manner.

Customer Reception

Tatty’s loyal and proud customers have given it the massive thumbs up and this has been reflected in a significant increase in conversion rate for the Name Necklace page on their website, the feedback on their profile and comments from their customers.

I love the new Necklace Designer. I wish I could of used it when I bought my name necklace. I spent ages trying to decide whether Helen or HelsBells would look best! I went with Helen in drippy red blood but now I’m very tempted to Helsbells in in glittery black Sundae too with the lightening flash charm! x

Results

The initial results are promising, with a 15% increase in the Name Necklace conversion rate, a vast jump in usability, and the bolstering of Tatty’s perceived user-centric and customer-focused brand values. Everyone is very happy!